E17: Faris Yakob

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker. He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving. He’s also very good on Twitter. We talked to Faris at City and Islington College in London. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's...