BDTP. QA in Email Marketing with Michael Wilding
UI Breakfast: UI/UX Design and Product Strategy - En podkast av Jane Portman - Fredager
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With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.
