E9: How the large software mega vendors market themselves vs the newer tech firms
Two Irish Guys Discussing Software - En podkast av Origina
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'How the large software mega vendors market themselves vs the newer tech firms' ft Dan Ilett, award-winning writer for the Financial Times, the Economist Group, and several global publications. Dan specializes in marketing strategies and brand positioning. This episode focuses on big tech vendors around the world and what they are doing with their marketing strategies that can potentially damage their brands.
