Tunde Balogun on Developing R&B Superstars, LVRN's Journey, and Mental Health in Music

Tunde Balogun is the co-founder and president of Love Renaissance (stylized as LVRN), an Atlanta-based record label that is focused primarily on R&B music. We talk about Summer Walker’s latest release and how LVRN has prioritized mental health services not just for its staff but also its executives. Tunde then weighs in on the differences of running an R&B label versus running a hip-hop label. He also shares his thoughts on the trends he is seeing in the music industry such as NFTs and other emerging technology.If you are looking to change the game and make things better for artists overall, this is the episode for you!Episode Highlights[02:18] What Tunde is hoping to achieve with Summer Walker’s latest album[04:38] How LVRN stays a tightly-knit company[09:00] The LVRN executives’ history[12:22] What lead them to the decision to invest in group therapy[21:42] How they balance their artists’ welfare with making a profit[25:20] Tunde’s thoughts on Tiktok and cryptocurrency[33:35] What LVRN does differently compared to hip-hop labels[40:55] On investments in the African market, how education is key, and streamingListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Tunde Balogun, @tundetun88, Love RenaissanceTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.