Shea Serrano on the Economics of Book Publishing, ‘Movies (and Other Things),’ and How DJ Screw Inspired his Promotional Tactics

Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (and Other Things),’ the pros and cons of selling independently vs. through a publisher, and how the late DJ Screw inspired his promotional strategy. We also talked about Shea's FOH Army fanbase, rappers who fumbled the bag with Fast & Furious franchise, why The Ringer CEO Bill Simmons is the plug, and his Top Five rappers.