Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion

Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, how it has adjusted in 2020 climate, how it plans to hold brand partners accountable. We also talked about “Wu Tang Clan: Of Mics and Men,” international expansion, upcoming projects, and Hip-Hop's 50th Anniversary.