Mike Weissman on SoundCloud's Creator Strategy, Web 3.0, and Building a Music Entertainment Business

Mike Weissman is the CEO of SoundCloud. He returns to the podcast to talk about the independent artist community, user-centric monetization, and the potential in NFTs and the like in a Web 3.0 era. He then weighs in on the revenue model in relation to the rise of streaming services and on SoundCloud’s progress to becoming a modern music entertainment business.If you are interested in the future of the music industry, this is the episode for you!Episode Highlights:[02:38] The 3 pieces to SoundCloud’s growth and success[07:55] How fan-powered royalties work and benefit artists[13:20] What Mike is seeing from major labels[16:00] The opportunities in Web 3.0 [19:30] On the $10 all-you-can-consume subscription model[23:35] SoundCloud’s partnerships and future plans[26:28] Podcasting versus music streaming versus video[31:50] On SoundCloud’s international growthListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Mike Weissman, @mweissman2, SoundCloud Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.