Mary Rahmani on TikTok Artist Strategies, Launching Moon Projects, and Influencer Partnerships

Mary Rahmani is the founder and CEO of Moon Projects, an innovative agency that is focused on short-form video content and helping artists, brands, and companies take that to the next level. In this episode, she talks about her three-pronged company and what she has learned from her time as a TikTok executive. She then discusses Moon Projects’ partnership with Republic Records and some of the trends she is seeing within the entertainment industry.If you’re looking to be a part of the TikTok community and to learn more about leveraging short-form videos, this is the episode for you!Episode Highlights[02:10] An overview of Mary’s career and how she established Moon Projects[06:05] Strategy is key to gaining virality and staying relevant on TikTok[09:48] What emerging artists can learn from famous musicians who use TikTok like 24kGoldn, Megan Thee Stallion, Doja Cat, and Lizzo[13:57] How Mary chooses artists to work with and how A&R representatives should be dealing with artists[21:22] About Republic Records and Mary’s perspective on work-life balance[29:08] Music as a love language and TikTok as a platform[33:32] On music-gaming collabs, the divergence of fame and talent, and video streamingListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Mary Rahmani, @mrahmama, Moon ProjectsLinks:How More TikTok Stars Can Succeed in the Music IndustryRepublic RecordsTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.