The Impact of Social Media on Foodservice

Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and where will instagrammable food go next? Today, we talk with Helen Langford, who has worked with foodservice brands both large and small for many years – she doesn’t like the term “food porn” but she has a lot to say about how brands can elevate their use of Instagram. Hosted on Acast. See acast.com/privacy for more information.