Retail: Plugged or Unplugged?

Technology has changed the retail landscape dramatically over the past 10 years, so much so that many people proclaimed digital shopping would kill retail altogether. In reality, technology has enabled retailers to connect with consumers better than ever before, and for those brands willing to innovate, it has provided them with a significant advantage in the physical store. But with so many options, it can be overwhelming trying to determine what digital solutions will actually provide an experience customers really want. Executed poorly, technology can become a high-cost/low-return experiment that is quickly outdated. Today we talk to Marcos Terenzio, our own Director of Digital Experience, about Virtual Reality, gesture technology, two-way interaction through mobile devices and more. Hosted on Acast. See acast.com/privacy for more information.