How Neuromarketing is Changing the Retail Industry

Retail brands know the key to success is understanding what the customer really wants – ideally before they even know they want it. Market research and consumer data analysts all promise to help retailers answer this tricky question. Most techniques rely on direct consumer feedback – and this may sound reasonable, but the results aren't always accurate. What if, however, you could actually look inside the customers’ mind, beyond their preconceived ideas or biases, to what really captures their attention? That is the promise of neuromarketing – research that measures consumers’ physiological responses to brands, providing a window into their true feelings and reactions like never before. Today we talk to renowned Neuroscientist Diana Lucaci about how retail brands can benefit from this cutting-edge technology. Hosted on Acast. See acast.com/privacy for more information.