How Independent Retailers are Excelling at Customer Experience

Is bigger always better? Large retailers with multiple locations and a global reach seemingly have infinite capital and resources, but this can come at a cost. The decision makers in these companies are often far removed from their customers, and any initiative to lead change can be met with differing opinions and agendas. Those smaller, independent retailers are faced with their own challenges. They generally have the power to implement change quickly and use firsthand insights into what their customers want and need. Today, we talk about why independent retailers are winning at customer experience. Hosted on Acast. See acast.com/privacy for more information.