Can Brands Be Heroes?

Consumers are more empowered and educated than they’ve ever been throughout the history of modern capitalism. They want to know where their shoes are made, how their coffee was grown, and what conflicts their diamonds might have created, and they can find out in a matter of seconds. Environmental sustainability is a key issue that threatens to disrupt the entire planet and younger generations increasingly see this as a top concern. Designer and co-founder of the houseware brand Umbra, Paul Rowan, sees this as an opportunity for companies to step out of their role as sellers of stuff and to become the heroes consumers really want them to be. Hosted on Acast. See acast.com/privacy for more information.