#68: Lawyer-Focused Marketing: Interview with Kristaps Brencans, CEO of On the Map

Kristaps joined On the Map Marketing in 2015 as a project manager. Today, he stands at the helm as the Chief Executive. In this episode, Kris and I explore legal SEO, providing attorneys with three tech-driven steps to enhance their online performance. He demystifies ranking improvement, empowering legal professionals to leverage Google Business profiles for growth. Kristaps excels at turning setbacks into opportunities sharing strategies to manage negative reviews for positive outcomes. He emphasizes the value of specialized digital marketing tailored to legal niches, effectively navigating the evolving online landscape. Additionally, he imparts podcasting wisdom, offering advice on sound quality, conversation skills, and creating an engaging experience. Join Kristaps and me as we discuss the following three questions and more! 1.     What are the three tech steps an attorney can take to improve their firm's SEO performance? 2.     What are three reasons a lawyer would want to hire a digital marketing firm focused on lawyers versus any other run-of-the-mill digital marketing firm? 3.     As a podcast host, what are the top three tech tips to make a podcast sound and look great? In our conversation, we cover the following: [00:58] Unveiling Kristaps's Tech Ecosystem: From Macs to Mics and Beyond [14:08] Boosting Legal SEO: Empowering Attorneys with Three Tech Steps for Firm Improvement [16:28] Managing Negative Google Reviews: Turning Setbacks into Opportunities [20:03] Legal SEO Strategy: Harnessing Geo Grid Rank Trackers for Improved Map Rankings [25:50] Power of Niche Expertise: Why Lawyers Should Choose Specialized Digital Marketing Firms [30:29] Unlocking Law Firm Marketing: Specialized Strategies for Success [36:07] Podcasting Perfection: Top Tech Tips for Sound and Clarity   Resources: Connect with Kristaps: LinkedIn: linkedin.com/in/kbrencans/ Website: onthemap.com/law-firm-digital-marketing-agency/ Podcast: onthemap.com/lfotm/ Twitter: twitter.com/BrencansK   Hardware mentioned in the conversation: Blue Yeti microphone: logitechg.com/en-us/products/streaming-gear/yeti-premium-usb-microphone MacBook Pro: apple.com/macbook-pro-14-and-16/ LG widescreen monitor: lg.com/us/ultrawide-monitors Powerbeats Pro: beatsbydre.com/earbuds/powerbeats-pro   Software & Cloud Services mentioned in the conversation: Track Right: trackright.com/