S3 Ep5: Finance and Fundraising with Cheesies and YF Funding

In this episode Thea and Andy are joined by Craig Jones, co-founder and MD at Cheesies, alongside Chris Gale from YF Funding to talk about Finance and Fundraising. As all brands know, a crucial element to the success of any new business is the ability and capacity to raise funds. But sometimes it can be tricky to know where to start. That is why we asked Craig to talk through Cheesies’ route to fundraising, how the brand approached the mission and why they chose Corporate Venture Capitals (CVC) as their preferred investor diving into the way CVCs can differ from other investor types. Chris Gale from YF Funding then takes us on a deep dive into the landscape of investors, important considerations, and popular routes to funding for many challenger brands.  Are you considering applying for funding but are unsure on how to navigate this wide and varied landscape? Listen in to hear the experiences of both brand and expert to get you moving in the right direction.