The Pace Principle: how to build brands in dynamic markets

Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC’s Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets.WARC Members can read the Pace Principle here.If you're yet to subscribe, don't worry - you can also get a sample report here.