The Business of Fashion: Using Personas & Calendars to Grow

If there’s one industry that’s harder than most to market, it’s fashion. Why is it so intrinsically difficult to market a fashion store? And if we know why, what can we do about it? Joining us to break it down is Jacklyn Deans. Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color. Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online. With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.