Shopify Scripts: Getting Started with Gavin Ballard

What if you could get total control over your pricing discounts & promotions without using an app or discount codes? What if your Shopify store let you offer *Buy One Get One Free* or *Tiered Pricing*? It would increase your conversions and revenue, right? That's what Shopify Scripts empowers you to do. It gives you the power to control your online store’s business logic - the conditional behaviors of your online store; giving you previously unheard-of levels of customization that starts at your customer’s first touch. (Note: Shopify Scripts is exclusive to Shopify Plus merchants. If you'd like to learn more about the benefits of Shopify Plus, we've put together a page that [highlights the benefits](https://ethercycle.com/shopify-plus/).) To navigate the ins & outs of this advanced feature, we're joined by friend of the show Gavin Ballard. He's the founder of Disco, a consultancy which helps businesses solve their Shopify problems and increase their bottom line. He’s the author of the Mastering Shopify Themes course, as well as the popular Bootstrap for Shopify theme framework.