Jobs to be Done: Kurt Buys Luggage with Eric White

If there’s one recurring theme in The Unofficial Shopify Podcast, it’s that you have to talk to your customers. So today, we’re going to talk to a real-life Shopify customer about a purchase: me. In this episode, Eric White demonstrates how to conduct a customer interview… me about a recent purchase I made from a Shopify. He’s good at it too, he helps businesses use Jobs-to-Be-Done thinking to design, market, prototype and manage innovative products and services.