How to Get Better Traffic, Free with Semantic Data

The Unofficial Shopify Podcast - En podkast av Kurt Elster, Paul Reda - Tirsdager

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Everyone wants better ranking but that’s not really what they want. Stores want more traffic. They want that because it leads to sales. Sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main FIX for SEO is better rankings What if there was a way to get more sales with the existing rankings you already have? How? By convincing more searchers to click on your search listings. More clicks == more traffic == more sales. What we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets. They enhance your existing search results with more data and pixels. Eric Davis joins us today to walk us through it in easy to understand terms. Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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