How customizable is Shopify, really?

The biggest misconception about Shopify I hear from people considering the platform is that it’s “not customizable.” Joining me to discuss the realities of customization on Shopify is repeat guest Ross Allchorn Ross an entrepreneur and a specialist in e-commerce and digital marketing. Founder of ShopCreatify, a Shopify design, development, and customization collaborative. His days are filled mostly with solving interesting and complicated issues on Shopify and allowing his merchant clients to squeeze every ounce out of the platform.