Chat Bots: Recover Abandoned Carts with Facebook Messenger
The Unofficial Shopify Podcast - En podkast av Kurt Elster, Paul Reda - Tirsdager
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In 2016, chatbots were said to be the next big thing in ecommerce. Now it’s nearly 2018, and we’re starting to see real results from chat bots, specifically remarketing via Facebook Messenger. In one client’s stores, we saw this approach recover 1 out of 3 abandoned sessions. This gets us excited. On today’s episode, we’re joined but a Shopify merchant turned service provider who knows the space better than most. Arjun Ohri is the CEO of ShopMessage, the first e-commerce marketing automation platform for Facebook Messenger. Previously, Arjun built and scaled multiple businesses on the Facebook platform, including social games at Zynga, and a Shopify store with over 1M customers.
