Identity and identifying a good deal

Businesses and consumers face the same threat: identity fraud. Today's interview was led by TechCrunch Global Managing Editor, Ingrid Lunden. Ingrid spoke to Richard Song, one of the co-founders of Persona, which built and offers a large suite of identity verification solutions. Joining Rick is Mark Goldberg of Index Ventures, a firm that made a prescient move to spot and back Persona early on.