Launching Sustainable and Ethical Fashion Brands with Factory45 Founder Shannon Lohr

Factory45 Founder Shannon Lohr mentors fashion entrepreneurs to help them build sustainable and ethical fashion brands from the start. Shannon talks about her journey from chasing fashion trends and shopping fast fashion to creating her own minimalist fashion brand. She shares the challenges she faced in creating a sustainable and ethical supply chain for her business and how that inspired her to create an online business school for fashion startups. Shannon also shares tips for avoiding greenwashing and finding truly sustainable and ethical brands.  For show notes visit: https://www.swapsociety.co/