025: Curating a Profitable Lifestyle Brand with Melissa Johnson of Best Friends for Frosting

I hope you have some pink on because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugar coated and confetti covered. Melissa started her blog after realizing the earning potential of the industry and found herself best-suited in the role of creative director of this lifestyle business. With Melissa, you will get a peek inside a successful lifestyle brand. We’re talking four straight years of making six figures! She doesn’t mess around. She is working on sponsor content, surveying her audience, expanding her team, and we’re talking about all those things inside this episode today. For those of you who think that a money generating lifestyle blog or brand is out of your reach, we would love for you to sit down and give this one a listen and maybe learn that with some strategy and the right tools, you can actually make that happen. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.