Black Friday and Cyber Monday as a Triumph of Anti-Spirituality

https://spiritualseek.online/blog/black-friday-and-cyber-monday-as-a-triumph-of-anti-spirituality/-------The emergence of Cyber Monday and Black Friday as significant cultural phenomena in the United States marks a pivotal moment in the evolution of consumer culture. These shopping events, which occur annually after Thanksgiving, have transformed into symbols of rampant consumerism and materialism that permeate modern society. This essay explores how these acquisition-centered behaviors distance individuals from spirituality, amplify social disparities, foster negative psychological phenomena such as envy and inadequacy, and realign societal values with a Darwinian perspective on existence.Historical Context of ConsumerismTo understand the contemporary significance of Black Friday and Cyber Monday, it is essential to consider the historical context of consumerism in America. The roots of American consumer culture can be traced back to the post-World War II era when economic prosperity led to an unprecedented rise in disposable income. The 1950s heralded a new age where mass production made goods more accessible than ever before. Advertisements began to shape public perception, promoting not just products but lifestyles associated with consumption.The (Materialistic) American DreamThe concept of the “American Dream” emerged during this period, emphasizing individual success through hard work and material wealth. This dream became intertwined with the idea that happiness could be purchased—an ethos that continues to resonate today. As consumer goods became markers of status and identity, society began to prioritize material possessions over spiritual or communal values.Black Friday: A Cultural PhenomenonBlack Friday originated in Philadelphia in the 1960s as a term used by police to describe the chaos that ensued when hordes of shoppers flooded the streets following Thanksgiving. Retailers soon recognized its potential for profit and began offering significant discounts to attract customers. Over time, Black Friday evolved into a national shopping event characterized by early store openings, doorbuster deals, and aggressive marketing strategies.Celebrating MaterialismThe commercialization of Black Friday reflects broader societal trends where consumption becomes synonymous with celebration. The day after Thanksgiving—a holiday traditionally centered around gratitude—has morphed into a frenzy of acquisition where individuals are encouraged to buy more than they need. This shift highlights how consumer culture has infiltrated even our most cherished traditions.Cyber Monday: The Digital ShiftWith the advent of e-commerce in the late 1990s, Cyber Monday emerged as an extension of Black Friday into the digital realm. Coined by Ellen Davis and Scott Silverman in 2005, Cyber Monday capitalized on consumers’ desire for convenience while shopping online. It quickly gained traction as retailers offered exclusive online deals designed to entice shoppers who preferred avoiding crowded stores.