Ep. 086 - But wait, there’s more! - with Dr. Cialdini

Robert Cialdini (http://www.influenceatwork.com) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He has written a number of books and literally defined the studies on how we understand the principles of influence. This month we get a chance to talk to Bob (He wouldn't let us call him Dr. Cialdini) about: How he got started in his career path? Was he really about to enter pro baseball? What does he think the difference between influence and manipulation is? Can 5 words really change your message? There is just soooo much more - you will love this one for sure!   Bob recommends these amazing books: Influence: The Psychology of Persuasion, Revised Edition - Cialdini Pre-Suasion: A Revolutionary Way to Influence and Persuade - Cialdini Rhetoric - Aristole The Hidden Persuaders - Vance Packard Persuasive Advertising: Evidence-based Principles - J. Scott Armstrong To Sell Is Human: The Surprising Truth About Moving Others - Daniel H. Pink   Enjoy!  What an amazing PODCAST!