Reality TV Veteran Dan Munday on how to generate big ideas | 644

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about reality TV veteran Dan Munday ... If you’re a long time listener of this podcast, you’ll know how much I love and respect the power of a good idea. This dates all the way back to my first job in Australia’s largest advertising agency where ideas were all we had; and we charged handsomely for them. Whether we’re talking about an idea for a new business, a new product or service, a campaign headline, a promotion, or maybe you’re just looking for a more creative way to tell your story, a good idea is worth its weight in gold. Today ideas are more important than ever, with competition in every industry, every category, every market at an all time high; and, in a world of sameness, a great idea can be your point-of-difference, positioning you well away from your competition. But where do good ideas come from? To help answer that, let’s meet Dan Munday, a twenty year veteran of reality TV, working on global hits including Survivor, through to The Apprentice (which one ex-President hosted) and Real Housewives. Dan’s involvement in these multi-gazillion dollar franchises included designing the shows’ look and feel, creating the challenges, helping integrate brands in order to get commercial outcomes; plus the development and pitching of new shows in this sought-after space.  Now working as a freelance creative, Dan recently launched The Sunny Coast Showdown - a film and TV talent incubator. So lean in as Dan and I explore the art and science of generating, and pitching, big ideas.  I started off by asking Dan what’s been his most memorable career highlight? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketingLast Week's Episode of The Small Business Big Marketing Podcast Sexual Well-Being Entrepreneur Hugh Crothers Is Disrupting A Category Full Of Stigma | 643   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.