How (and why) to become the face and voice of your industry | # 622

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Media Stable’s Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.   And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry, an online media training resource.   To provide real life case studies of business owners who’ve been through and benefited from Nic’s training, we’re also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson.   If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include: Why becoming a media spokesperson is smart marketing Who’s it ebay suited to Where are the media opportunities in 2023 and beyond How to generate stories the media want to cover How to manage a media opportunity    I started off by asking Nic to define the media in 2023. Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world Media Stable’s official website Sarah Well’s official website Nicole Jamieson’s Dark Horse agency website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.