SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis

As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests over the year and highlight their key “uh huh” moments. This is a shorter podcast (by our standards), so sit back and enjoy this conversation with a cup of egg nog beside a crackling fire. Seasons greetings to all our listeners! We are looking forward to 2023.  ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Follow or get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps 0:46 - Show Intro 2:14 - Mary Kyriakidi customers are serial adulterers 5:10 - Chris Walker B2B and B2C customers are more similar than we’d like to believe 7:05 - Nicole Hartnett media reach is more important than frequency 8:12 - Roger Martin, the relentless focus on the consumer 10:26 - Roger Martin disruption is not an equal opportunity event 11:40 - Jennifer Riel creates great choices by falling in love with ideas that aren’t ours 14:50 - Dave Bunce why marketers need to learn the language of finance 18:34 - Hermann Simon Profit = Price x Volume - Costs 25:22 - Sandeep Dayal, the ethics of marketing 28:24 - Orlando Wood and Jon Evans broad-beam attention 30:14 - Jon Mowatt creating emotional video content for the context of consumption 31:25 - Ty Heath, Faisal Sidiqqui and Ian Barnard performance branding on big or small budgets 31:56 - Tom Goodwin challenging the trends & creating innovative pilot projects 36:22 - Dan White, the importance of continuous learning for your marketing career 39:22 - Where the Sleeping Barber’s name came from ____________ Where to Listen Apple Podcasts: https://podcasts.apple.com/us/podcast...  Spotify: https://open.spotify.com/show/4v0kaM3...  Google Podcasts: https://podcasts.google.com/feed/aHR0...   Youtube: https://www.youtube.com/@sleepingbarberpodcast  © 2022 Sleeping Barber