SBP 007: Designing a career in marketing, with Dan White

We welcome to the show Dan White, author of two books, 'The Smart Marketing Book' and 'The Soft Skills Book.' We discuss our careers and how we've adapted throughout the years while also covering the importance of soft skills that can make you a successful marketer. We finish off our conversation by bestowing advice to our younger selves. We hope you enjoy this episode! ____________ Our guest: Follow Dan White on LinkedIn: https://www.linkedin.com/in/danwhite1000/ Get your copy of The Soft Skills Book: https://www.amazon.ca/gp/product/1911671545/  You can get more information on Dan's work below: https://smartmarketing.me ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps  0:45 - Introductions 03:45 - How did this idea come about. 05:11 - How did we get to where we are today. 12:50 - How to choose your career.  15:30 - Have you ever made a decision based on money? 21:24 - What are the soft skills that have helped you the most? 32:43 - The principles of good visual design 35:00 - The sales funnel 39:25 - What information should marketers spend time becoming more familiar with? 57:00 - Learning and development, how much is this on you or the company's responsibility? 1:04:30 - What has been your motivator to seek more? 1:08:40 - One piece of advice to your younger self.