Why SEOs Should Pay Attention to Branded Keywords [Episode #9]

Emily Brady joins the podcast to share her thoughts on the role of branded keywords and the brand SERP: * Why SEOs are wrong for putting branded keywords down * Why the brand SERP is more powerful than you might think * Unleashing the power of your brand SERP with ease Branded keywords might not be as sexy as discovery keywords. However, isn't the whole point to be as big as a company like Microsoft where people search for your product or company by name? And even if you aren't that big (and let's face it, unless that's Bill Gates reading this, you aren't)... how many times will a consumer find your site, and before buying from you do a bit of research on who you are? Pretty often. And what keywords do you think they are using for that research? Oh, yes... branded keywords! Resources: Emily Brady's Twitter: https://twitter.com/Plotboilers