Why Looking to Go Viral is Bad Marketing Strategy [Episode #25]

Amanda Milligan joins the podcast to share why trying to go viral with your marketing can actually hurt your business goals: * Why viral marketing doesn't work anymore * What caused the demise of viral marketing * What you should be doing instead of trying to go viral Viral marketing used to be a cornerstone of the digital space. However, despite it being obvious that viral marketing is not what it was, clients will still ask to "go viral." Looking to go viral is a really unhealthy marketing strategy. It's more than ineffective, actively seeking to go viral can be detrimental to your brand presence overall. In this episode Amanda goes through why looking to go viral is unhealthy and what your brand should be doing instead.