Why E-A-T Matters For Ranking [Episode #56]

Glassdoor SEO, Colt Sliva, joins the SEO Rant Podcast as we dive into how E-A-T plays into ranking despite it not being part of the algorithm per se: * Why E-A-T and ranking goes far beyond just links * How E-A-T factors into ranking despite there not being an E-A-T score * The role of machine learning on ranking While there is no E-A-T "algorithm" - Google is using machine learning to profile sites in order to match the site to its understanding of what good and quality content looks like. E-A-T as a score is not a thing but E-A-T as an alignment to a profile constructed by machine learning is! There seems to be a lot of misunderstanding around this topic (and around the idea of meta structures impacting rank without them being a direct ranking factor). All the more reason why the conversation in this episode of the podcast is an important one! Listen as Colt and the show's host, Mordy Oberstein, get into the thick of it!