Why Do People Still Have Unrealistic SEO Expectations? [Episode #26]

Diana Richardson joins the podcast to share her thoughts on why people have unreasonable SEO expectations: * The cause of clients having incorrect expectations about SEO * The investment needed to be successful with organic search * How the search results themselves contribute to unrealistic SEO expectations People have had unrealistic expectations about SEO for years. The question is, what does this say about how people see SEO, and why has this unrealistic outlook persisted for the past two decades?! We dive into what caused and is causing people to think of SEO in unrealistic ways and how the problem is being perpetuated. Here's a summary of what we discussed.