What Is International SEO, Really? [Episode #35]

Lidia Infante joins the podcast to discuss what international SEO really is: * Information density and its role in SEO * How Natural Language Processing has impacted international SEO * Why understanding user tendencies is a must when doing international SEO Not unlike other areas of SEO, the conversation around international SEO has become far too cliched. There are far too few discussions about the idiosyncrasies of various markets and how that plays out for both bots and users. When it comes down to it, international SEO means understanding how Google functions and how users operate, it's not just ccTLDs and hreflang! Here's a summary of what we talked about