Outreach & Communication: Influencing Influential People [Episode #51]

Semrush's own Eka Ebralidze joins the SEO Rant to discuss how to outreach to influential people and important stakeholders: * Why leveraging influencers in a shallow utilitarian way won't be effective * Why influencer marketing is really "relationship marketing" * How to actually communicate effectively with influential people There's a lot of "shallowness of thought" when discussing utilizing influencers as part of a marketing strategy. Often, the conversation makes it seem that the relationship between a brand and the influencers it engages with is entirely utilitarian. However, this is anything but the truth. Join Eka as she shares her outlook on influencer communications.