One Size Fits All SEO Doesn't Work [Episode #24]

Mercy Janaki joins the podcast to share some hard truths about the SEO industry: * Why you should take SEO articles & social media posts with a grain of salt * Why you should not overly rely on SEO checklists * Why SEO tools & data can be misleading and even unhelpful if not used correctly SEO is hard and it's easy to rely on clear-cut techniques and strategies. Yet, like everything else in life, there is no one size fits all solution. While you may see someone share an implementation that drove all sorts of traffic to their site it doesn't mean that you should do the same for your site. In this episode, we get into some hard truths for doing SEO the right way, not the easy way.