Natural Language & The Future of SEO [Episode #84]

OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally * How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for. Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.