Going Hog Wild With Google Passages Speculation! [Episode #1]

Google's announcement of 'Passages' has brought rampant speculation from the industry. As if there wasn't enough, here's some more! In this episode I rant about: * The absolute nature of SEO speculation! * Why in the world would 'Passages' mean going hog wild with headers? * If Google calls Passages a breakthrough does falling back on the same 'ol SEO tactics make any sense? There has been some pretty decent speculation about what Google Passages means for SEO.... There's also been some terrible speculation. To the latter is the notion that we need more and more and more and then ever more headers so Google can know where to find each line of our content for each and every related query the user searches for. Here's my take on why that makes zero sense!