Gender Bias And Google Search Results [Episode #67]

What is the fallout of Google's gender bias inside its search results? Myriam Jessier joins the SEO Rant Podcast to share the problem Google has with gender and language: * How does gender bias play itself out on the SERP? * How certain languages are impacted by Google's gender more bias than others * Why gender bias in search results disincentivizes good content Unlike English, many of the world's languages utilize male-specific and female-specific conjugation. That creates a very significant problem for search engines as it opens the door to gender bias among the search results. As Myriam points out, if you search for the female version of something in French, you end up getting the male conjugation on the SERP instead. Listen as Myriam Jessier and Mordy Oberstein explore the problem of gender bias on the Google SERP.