S6E5: Lisa Bubbers, Co-Founder of Studs, is Bringing the Ear-Piercing Industry into the Modern Era with Integrated Piercing and Shopping Experiences

S6E5: Lisa Bubbers, Co-Founder of Studs, is Bringing the Ear-Piercing Industry into the Modern Era with Integrated Piercing and Shopping Experiences Our season continues with Lisa Bubbers, Co-Founder and Chief Brand Officer of Studs, the modern platform for ear-piercing and earrings. Studs is all about safe and accessible ear-piercing for all people. Plus they have an easy-to-use, refreshingly branded e-commerce website with every earring fashion choice available. In this episode, Lisa talks to us about what “Earscaping” means to them, as well as what it’s like building a business with a complementary co-founder and the future of the modern shopping mall. For The Room Podcast in your inbox every week, subscribe to our newsletter. 4:47 - Where did Lisa grow up and how did that shape her view of the world? 5:43 - Did Lisa always think she was going to become a founder? 6:51 - How did Lisa’s degree in Visual Studies from UPenn translate into her early work experience? 8:52 - What lessons did Lisa learn around the intersection of the digital and physical while working at Jonathan Adler and home Polish?11:11 - What does the term “Earscape” mean to Lisa and Studs?14:00 - How did Lisa meet her partner, Anna, and what got them started on the founding journey together?15:27 - What advice would Lisa have for new founders looking for co-founders?16:53 - Who was the first person to say yes to investing in Lisa and Studs?17:48 - What was Lisa’s first piercing experience like?19:07 - How is Studs thinking about the future of omnichannel retail?20:18 - How did the pandemic affect Studs business?21:46 - What is the feeling that a customer gets when walking into a Studs store?23:10 - What does Lisa think the modern mall will look like in five years?25:05 - What are some of the tools in Studs’ D to C tech stack?26:29 - Has Studs considered a subscription model? Why or why not?27:27 - What’s next for Studs?29:09 - What’s next for Lisa?30:18 - Who is a woman in Lisa’s life that has had a profound impact on her and her career? The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions