The State Of Outdoor Retail with Wes Allen

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail.Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco.Today Wes talks with Colin about the state and mission of outdoor retailers, how brands and products have changed over the past few decades, as well as what the industry is missing in 2024.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.