The practical use of User Research data

Living in the product-led era comes with changes in how are we approaching product development and optimisation. User research is not perceived as a theoretical exercise we should do once in a while but as a necessity. In this interview with Paulina Wojciak, we are exploring some practical examples of how user research data can lead to actionable changes and optimisations in the product. Key takeaways: - What user research can give you that product analytics cannot - What is the critical difference between speaking with external testers versus your real users and customers - What is the role of personas in your Product-led user research process. The interviewee: Paulina brings over 10 years experience in the technology industry, building and developing not only products and services but also growing software engineering and product teams. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.