The evolution of Product-led Growth

In this interview with Samantha Crowell, we discussed about Product-led growth, how it happened and happens next. We also talked about the social aspects of the "Rise of the user" and what does that mean for SaaS businesses and VCs. Key TakeAways: - How did we end up in the Product-first era? - How does that change the way SaaS businesses and VCs are doing business? - What comes after PLG? The interviewee: Samantha is the Director of Growth at Openview Partners. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.