How to use OKRs to effectively align and manage your product team

OKRs are getting more and more popular these days as a communication tool that helps product teams align better. But, like every tool, if it's not used correctly it can prove useless or even counterproductive. In this interview with Bruce McCarthy, author of Product Roadmaps Relaunched and Founder of Product Culture, we are discussing how Product teams can adopt OKRs to align themselves with the highest vision and strategy of the business. Key Takeaways: - How to use OKRs effectively - Common mistakes when adopting OKRs internally - What is the intersection between OKRs and customer feedback The interviewee: Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.