How to do lead research and prospecting like a boss

The Product-led Go-to-Market podcast - En podkast av Aggelos Mouzakitis

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How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD efforts? In this interview with Mark Colgan, he is sharing his 15 strategies on how to do lead prospecting like a boss if you are a SaaS founder. Key Takeaways: - How to use signals, intent data or similar technologies to do lead prospecting - How and what to scrape - Which are the tools that will automate all these processes for you The interviewee: Mark helps companies optimise their Sales and Marketing strategies with their Marketing Technology Stack to acquire new customers, increase LTV of existing customers and reduce churn. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

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