5 secrets to scaling SaaS paid acquisition

Is paid acquisition a no-touch tactic or we don't know how to run it effectively? Which metrics should we optimise for? How can we figure out our ideal CAC? All these questions and more are answered in this genius interview with Jake Steiner, former Head of Performance at Typeform. Jake is sharing with us 5 -not so known- secrets to scaling our paid acquisition. Key takeaways: - How your LVP tells you exactly what type of marketing you need to run - Which are the activation metrics you should optimise for and how to find them - How to attribute non-click channels The interviewee: Jake is currently Head of Digital Growth at TravelPerk, Founder of Papora, Founder at InflectionGrowth.com and before spent 4 years growing Typeform from $1m - $25m ARR. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.