Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018

Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency. You’ll learn: - What B2B marketing trends do we need to be aware of - What tactics are working really well for generating demand? Any new ones or is the same ones? - Winning over the BBDM - The metrics we should be tracking as a B2B marketer