The Power of Storytelling for Brands

Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can appear like a hard task, made more complicated by sound design. But Chiara Aliotta breaks down storytelling i...